Every word on the existing pages is unchanged; only the layout, type and color treatment are new. Compare with the live site at drjuliehelmrich.com.
Julie in a teal circle with Pocket Julie rotating in a phone beside her; app features in phones; shorter sections
Same page; the phone is the star on a crimson shape, Julie in a smaller card
StoryFORMULA-led: Julie and the VIP waitlist up top, free guide as the bonus for joining
Guide-led for social traffic: guide form in the hero, waitlist box ticked by default
The live wait-list page, redesigned: same words and form, guide as the bonus
Same words, laid out as hero, focus, support cards, testimonials, enroll
Same words; the questions and answers become an open-and-close FAQ
Same words for Julie and Lisa, with portraits
Where the social posts send people; draft copy, built in GHL
After the guide form; draft copy